Learn how to turn Facebook into your greatest marketing tool!

If you've attended past seminars (101 or 205), then you'll have a good foundation to build more specific skills as they relate to Facebook. Or if you haven't been to a seminar but feel like you know your way around the platform pretty well, this session is for you.

Facebook is the second-most visited website in the world, topped only by Google. It's the largest social network and the most powerful. As more people and brands and businesses and publishers flock to Facebook, it's becoming harder and harder to break through the noise and actually have an impact. It's a lot more complicated than just creating a page and starting to post.

This session will explore the many ways Facebook can be used to benefit your business, with real actionable takeaways that will hep you stand out from the crowd. When used effectively, Facebook cannot be beat on the return on your investment.

Social Session 211 is an intermediate-level seminar that will teach you how to:

- use all of the publishing tools to post to a page
- measure performance of content
- utilize groups for best engagement
- create and optimize events
- become preferred by the algorithm

After this session, you'll be able to fully make use of the multi-faceted, powerful tool that is Facebook, connecting your business or brand with your audience in powerful ways.